UX Research at ModMed
Internship Duration: June 5, 2023 - August 25,2023
Internship Duration: June 5, 2023 - August 25,2023
I evaluated and compared various competitors strengths, weaknesses, and potential opportunities in the market of ambient intelligence to inform the cross-functional product & development team.
I led and conducted our product team's V1 prototype with real, current users in an interview/usability testing session, observing their interaction to uncover potential usability issues and gather feedback for improvement.
I systematically reviewed and integrated findings from various user sessions to generate comprehensive insights and inform future design & development decisions.
In order to quantify the results and define which competitors were at the top of the list, I built a Feature frequency Table to see which competitors offered what features.
A Competitor Assessment table further quantified exactly how much each competitor rated against each other in categories that had been deemed most important within the space.
In the end, I drafted and finalized my report findings into a digestible review for the research repository (Dovetail) for all the product team to view; and then presented my findings to the product team leaders and company executives.
It was important to establish a testing plan that gathered the whole team's thoughts on what they expected out of the user testing, what each discipline wanted feedback on and how it aligned with the initial goals and objectives of the project.
I worked together with the ux designer to agree on the tasks that we would have users test out so that it synchronized and flowed with the design prototype fluently.
In order to keep the user testing on structured, avoid confusion and variability on my part between questions or tasks, I made an outline for me to follow and guide me as I spoke with the users.
Over the course of 5 days, I began leading the testing of our phase 1 design with 8 different internal healthcare physicians across multiple disciplines, who already used the EHS software, with the hope of understanding what worked, what didn't work and where there were opportunities for integration across their disciplines.
It was necessary to go through each session's transcription to highlight sentiments, observations and metrics that could be used in the affinity mapping process.
Having tagged and highlighted across the different sessions it was now easier to move around the sticky notes into groups that had similar themes.
Finding overarching themes and insights across the testing sessions was time consuming but a fulfilling task to uncover patterns and similarities that weren't so obvious at first.
First, I created separate sections for each testing session on the Dovetail's cluster board. Then, within each session section, I further grouped things by task. This way, I could easily see where users' responses and actions were similar across the different tasks.
After the process of synthesizing all the qualitative & quantitative data into insights, I wrote a report of all my findings and provided conclusions for each task, how the design could be improved with recommendations and actionable steps for more user research that could be taken in future phases of the project.
It was now time to finalize my work by delivering a final presentation with my findings based on my Usability testing write-up report. I needed to explain what we had uncovered, both successes and failures while keeping in mind what each department or leader would want to be looking out for in my user research conclusions, next steps and recommendations.
Throughout my internship, I was able to see the importance of being adaptable as it was quite often where specifications, project constraints or timelines changed and being flexible was a big part of being able to succeed.
Another lesson I learned is the importance of understanding my audience when presenting user research conclusions. It's crucial to quantify data and relate it to a bigger picture to tell a clear, more persuasive story.
But the most valuable one I take is the experience of how cross-collaboration in an agile environment worked among my fellow interns, and how crucial it was to see how UX researchers, UX designers, developers, engineers, and product managers all supported each other throughout the different phases of the project.